Macy’s Iconic Herald Square Red Bag Billboard Removed After Decades

New York, NY, July 29, 2026 —

The familiar sight of Macy’s iconic red shopping bag billboard, a long-standing fixture in New York City’s bustling Herald Square, has been taken down. The billboard, which had been on display for several decades, was a recognizable landmark for shoppers and tourists alike.

The exact reasons for the billboard’s removal were not immediately provided. Macy’s, a department store chain with its flagship location in Herald Square, has been a significant presence in the area for many years.

The red shopping bag design has been a signature element of the Macy’s brand, often associated with the holiday season and the company’s extensive retail history. Its removal marks the end of an era for a visual landmark that had become part of the urban landscape of Midtown Manhattan.

No timeline for the potential replacement of the billboard or further details regarding its removal have been announced by Macy’s representatives.

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