Maybelline New York Updates Iconic Tagline, Removes Pronoun ‘She’
Maybelline New York has removed the word 'she' from its iconic tagline after more than three decades.
New York, NY, November 10, 2026 —
Maybelline New York, the globally recognized beauty brand, has recently updated its long-standing tagline. The iconic phrase, which has featured the pronoun ‘she’ for over thirty years, has been revised to omit this word. The exact date of the change and the specific new tagline were not provided.
The original tagline, widely associated with the brand’s marketing campaigns, has been a staple in the beauty industry for a significant period. The decision to remove the word ‘she’ marks a notable shift in the brand’s messaging strategy, the specifics of which were not detailed in the information available.
The impact of this change on Maybelline’s brand identity and consumer perception remains to be seen. The company has not released further details regarding the rationale behind this update or its intended effect on future advertising and product positioning. The duration for which the tagline featured the pronoun ‘she’ exceeded three decades, indicating a substantial historical presence before this recent alteration.
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