Officials Urge City to Reject Four-Story Herald Square LED Billboard Proposal
A developer's proposal for a four-story LED billboard in New York's Herald Square is facing significant opposition. Manhattan Borough President Brad Hoylman-Sigal and Community Board 5 are urging the city to reject the plan, citing concerns about light pollution impacting…
New York, NY, October 23, 2026 —
A proposal to install a four-story LED billboard in New York’s Herald Square is facing opposition from Manhattan Borough President Brad Hoylman-Sigal and Community Board 5, who are urging the city to reject the plan.
The two officials and the community board cite concerns that the display could contribute to light pollution affecting nearby residential buildings. They also warn that approving the proposal could set a precedent for more advertising displays in the area.
The concerns focus both on the potential effects of this billboard and on what its approval could mean for future advertising proposals in Herald Square. The summary of the proposal does not provide technical details about the display, including its brightness, operating hours or exact placement, so the specific scale of the potential impacts is not established in the available information.
The developer’s name and the precise location of the proposed billboard were not provided. Details about the city’s review process, any decision timeline, and whether the proposal has received a response from city officials were also not available. No inspection findings, permit status or other approvals were specified.
Hoylman-Sigal and Community Board 5 are asking the city to reject the plan, but the available information does not state whether the city has acted on that request. The proposal’s status and any next steps remain unspecified.
Story summarized from the original created by Adam Daly on www.amny.com, see more information here.
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