Fuego Leads, LLC (“Fuego Leads”) a customer acquisition and engagement company focused on the health insurance and Medicare markets, today announced the appointments of Kent Kirkwood as Chief Operating Officer and Daniel Altman as Senior Vice President of Marketing. The appointments arrive at a defining moment for Fuego and Health Insurance Alliance, LLC (“Health Insurance Alliance”), a trusted health insurance advisor for individuals and families through the evaluation of coverage options across carriers and plan types, which have continued to evolve and expand into new regions to serve an increasingly diverse consumer base.

“We are pleased to welcome Kent and Daniel to our leadership team at such a defining stage in our growth,” said Mark Palterovich, Chief Executive Officer of Fuego Leads and Health Insurance Alliance. “Our industry stands at an inflection point, as consumers navigate ever more complex coverage decisions and the need for trusted, informed guidance on their health care has never been more essential. Kent and Daniel bring the seasoned leadership and depth of expertise required to seize this moment, broaden our reach and deliver even greater value to the consumers and partners we serve across the health insurance ecosystem.”

Kirkwood brings more than a decade of leadership experience across insurance marketing, agency sales and lead generation. He spent nearly seven years at AllWebLeads, rising to Vice President and General Manager of Policy Sales, and later served as Executive Vice President at Zander Insurance and Chief Executive Officer of NextGen Leads. Most recently, as Chief Operating Officer of The CAR Group (Norm Reeves), a top-25 U.S. dealer group, he led multiple dealership acquisitions and co-founded an AI startup for automotive retail. He began his career in strategy consulting at Bain & Company and HP and holds an MBA from the McCombs School of Business at the University of Texas at Austin.

“I am delighted to join Fuego Leads to help advance their mission of connecting consumers with the health coverage that best fits their needs,” said Kirkwood. “The company has built a strong foundation in a large and rapidly evolving market, and I look forward to partnering closely with the team to strengthen our operating infrastructure, cultivate high-performing teams and scale the capabilities that will power our next phase of expansion.”

Altman brings extensive experience building and scaling performance marketing teams across digital, organic and offline channels, and joined Fuego Leads in January of 2026. Most recently, he served as Vice President of Performance Marketing at GoHealth, leading direct-to-consumer strategy for the digital health marketplace. Earlier, he served as Senior Vice President of Marketing at Interfirst Holdings and held marketing leadership and acquisition roles at fintech companies OppFi and Enova International.

“Fuego Leads is well positioned for its next phase of growth, and there is a tremendous opportunity to expand our marketing capabilities and to elevate how consumers discover and engage with their health insurance options,” said Altman. “I look forward to advancing a data-driven marketing strategy that delivers meaningful value for consumers, partners and the broader distribution ecosystem.”

About Fuego Leads

Fuego Leads is a customer acquisition and engagement company focused on the health insurance and Medicare markets. Through a portfolio of digital brands, proprietary technology, and data-driven marketing, we build and operate consumer-focused experiences that help individuals discover, compare, and enroll in health coverage that meets their needs. For our partners, Fuego Leads delivers scalable customer solutions powered by advanced marketing and analytics technology. By connecting partners with high-intent consumers and supporting thoughtful engagement throughout the enrollment journey, we improve acquisition efficiency and drive stronger outcomes across our distribution ecosystem. For more information, please visit: https://fuegoleads.io/

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