Clean, dynamic and forward-looking identity reflects PGI’s momentum, 
expanding capabilities and ambition to Be Ahead

MEMPHIS, Tenn., Oct. 13, 2026 /PRNewswire/ — Premium Guard Inc. (PGI), a leading global manufacturer and supplier of automotive products and solutions, today unveiled its new corporate logo, introducing a clean, modern and dynamic identity designed to reflect the company PGI has become and the momentum driving its future.

The new identity represents PGI’s continued evolution from its roots in filtration into a diversified automotive products and solutions company with an expanding range of categories, channels and capabilities. It also captures the qualities that increasingly define PGI’s culture: agility, transparency, innovation, ambition, and forward momentum.

Since its founding in 1996, PGI has continuously evolved by anticipating change and investing ahead of the market. Today, the company brings together capabilities spanning engineering, product development, manufacturing, global sourcing, distribution, data and analytics, marketing, and e-commerce.

The new logo is a visual expression of that evolution. While preserving PGI’s signature blue color palette and connection to its heritage, the redesigned mark introduces clean, bold, and angular forms that create a strong sense of motion and direction. Its simplicity reflects PGI’s commitment to being easy to do business with, while its dynamic design represents speed, agility, progress, and ambition.

“PGI today is a very different company from where we were even 10 years ago, let alone when we started 30 years ago,” said Anan Bishara, Founder and CEO of PGI. “What has not changed is the mindset that built the company — staying close to our customers, moving quickly, being transparent, challenging ourselves to improve and investing ahead of where the market is going.”

Bishara continued, “We have invested significantly in our people, products, engineering, technology, data, infrastructure and supply chain. The new identity is clean, dynamic, and forward-looking because that is how we see PGI. It represents our momentum, our agility and our determination to keep moving forward and Be Ahead.”

The new identity comes at a defining period for PGI as the company strengthens its U.S. manufacturing and distribution footprint, expands into new automotive categories and continues to invest in engineering, technology, data, intellectual property and global capabilities.

These investments are transforming PGI into a broader automotive products and solutions platform with the scale, agility and expertise to support customers across retail, traditional aftermarket, quick-lube, commercial, OEM and e-commerce channels.

The refreshed identity reflects not only the company PGI is today, but also its ambition for what comes next — continuing to evolve, move faster, innovate and stay ahead of a changing industry.

PGI will showcase its new corporate identity at AAPEX 2026 in Las Vegas, where customers, partners and industry leaders will experience the new look alongside the company’s expanding products, technologies and capabilities.

Visit PGI at Booth #V2438 to experience the company’s new identity and discover what’s next.

The new PGI identity will roll out across the company’s digital platforms, facilities, corporate communications, sales materials, packaging and trade show presence beginning later this year.

About Premium Guard Inc. (PGI)

Premium Guard Inc. is a leading developer and supplier of premium automotive filtration solutions serving retail, traditional, quick lube, and e-commerce channels across North America. Beyond its Premium Guard® branded product line, PGI powers many of the industry’s most successful private-label programs, delivering turnkey solutions in engineering, product design, packaging, marketing, logistics, and data management. Through relentless innovation, global sourcing excellence, and a customer-first mindset, PGI continues to raise the standard for quality, agility, and value in the automotive aftermarket.

Media Contact: press@premiumguard.com

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SOURCE Premium Guard Inc.