National optical retailer known for same-day, affordably priced eyewear enters the market, beginning with a Sept. 8 opening in Conroe

HOUSTON, Sept. 3, 2026 /PRNewswire/ — Eyemart Express, one of the nation’s largest optical retailers, is entering the Greater Houston market for the first time, with a store opening in Conroe on Sept. 8. Located at 1302 W. Davis St., it is the first of four stores the company will open in the area by year’s end. For many families, the cost of new glasses is often a barrier to seeing clearly. Eyemart Express’ transparent pricing and same-day service change that, giving Houston-area shoppers an affordable new option for quality prescription eyewear.

The Houston openings build on Eyemart Express’ established presence across Texas, where the company already operates 42 stores. Each new location will hire a team of opticians, lab technicians, and retail associates. Additional locations will be announced in the weeks ahead as each opening approaches.

For Houston-area shoppers, the new stores offer convenience and affordability. Eyemart Express operates a lens lab inside every store, allowing customers to walk away with carefully crafted, quality glasses received within an hour. In addition, stores carry more than 2,000 frames for adults and kids with styles for every budget—a complete pair of single vision glasses starts at less than $20. The assortment spans in-house brands; popular designer lines including Versace, Lacoste, Kendra Scott, and Nike; and children’s collections featuring Jonas Paul, Dr. Seuss, and My Little Pony.

Because each store operates an on-site lens lab, most shoppers can wear their new glasses home on the same day they purchase them rather than waiting a week or more for glasses to arrive.

“Houstonians thrive in their daily lives when they can see clearly—whether that is at work or in a classroom—and thanks to our affordable and convenient eye care offering, they can see clearly quicker,” says Eyemart Express President Katy Hanson. “Houston’s suburbs like Conroe are among the fastest-growing communities in the country, and those families deserve access to the quality and convenient eye care that we’ve delivered for more than 36 years.”

To continue the company’s commitment to being good neighbors in the communities it serves, Eyemart Express offers standing 20% discounts for veterans, active military families, first responders, healthcare workers, and teachers and other school staff. The discounts apply to all eyewear purchases with valid identification and are available at every location.

The 3,442-square-foot Conroe store will provide one-stop eye care—from an eye exam to finished prescription glasses. Residents can plan an eye exam with Dr. Maurice Wilson of Wilson Vision Associates, whose office is located in the store, or they can bring in an existing prescription.

Eyemart Express is open Monday through Friday from 9 a.m. to 7 p.m., and Saturday from 9 a.m. to 5 p.m. The optical retailer is closed on Sunday. For more details on the Conroe store, click here.

About Eyemart Express
Eyemart Express is more than just a local eye care provider—we are eye care experts embedded in the fabric of our local communities. Doctor-founded in 1990, our team has grown alongside our customers and their families, bringing quality and accessible eye care services to each town we serve. Partnerships with local optometrists, skilled lab specialists, and local labs enable us to deliver glasses in as little as 30 minutes in our 265 stores nationwide. We offer a seamless blend of the latest technology, comprehensive eye care, and genuine human connection to deliver glasses that are “Made Today, Shipped Tomorrow” anywhere in the United States. Eyemart Express is a VSP Vision™ company that ranks among the top optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. For more information about Eyemart Express, visit eyemartexpress.com.

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SOURCE Eyemart Express